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Cin7 + Aleran Join Forces To Remove Manufacturing Industry Sales Hurdles
The latest joint customer case study details how full integration is helping to eliminate manually intensive processes, sell online and across multiple channels while streamlining inventory management and operations.
Minneapolis, MN — September 20, 2023 – Aleran Software, the leader in manufacturing sales order management and digital commerce, and Cin7, the leading inventory management software to track inventory and connect and automate orders end to end, are partnering to help manufacturers drive growth amid the need to propel business transformation efforts.
In its joint case study released today, their shared customer – New York-based MMS Distribution – details how it is laying the groundwork to grow revenue through a multi-channel sales approach – online and offline – without the additional costs to invest in new technology platforms and additional headcount.
The manufacturing industry has been slower to adapt to digital transformation compared to other sectors. At the same time, manufacturers are also not keeping pace with how their buyers prefer to shop and buy – online and offline. A 2023 Gartner report found that by the end of the year, 80% of business-to-business sales interactions between suppliers and buyers will be in digital channels. The report also found that 44% of millennials (and 33% of all buyers) prefer no sales rep interaction in a B2B purchase setting.
To combat the current state and help set up manufacturers for future sales success, the two brands are sharing the experience of their joint customer MMS Distribution.
“We were operating in a traditional sales sense – wholesale to wholesale or distributor to distributor that was more of a pallet business than a smaller ship,” said Matthew Stern, Chief Sales Officer for MMS Distribution.
The company was using Cin7 Omni for warehouse management, invoicing, and more.
A significant pain point – and sales hurdle – was that all their sales orders were manually managed. Orders were sent via email and then manually added into Cin7 Omni. As a result, the company could see it was missing sales opportunities and increasing the time to sale. Emails would get lost or into spam or simply missed.
It needed a tech stack that could seamlessly integrate and could support retail and direct-to-wholesale sales. It also needed to be a strong foundation for multiple Shopify accounts and Amazon.
Matthew Stern, Chief Sales Officer for MMS Distribution said the company chose Aleran because they needed a holistic platform that could seamlessly integrate with inventory management system Cin7 Omni.
“We knew we needed a holistic platform to manage our inventory better, automate sales order management and accelerate our selling efforts online and across all of our sales channels,” said Stern. “The combination of Cin7 Omni and Aleran has allowed us to do just that.”
Alex Sayyah, CEO of Aleran Software, says a hurdle for manufacturers is the perceived hurdle to ecommerce – and that their customers will not welcome digital sales.
“Manufacturers have a lot of complexity in their business – from their sales process to partners to distribution outlets, digital experience needs and more. And that feeds trepidation to change,” said Sayyah.
But change does not have to be complex – or break the bank.
“Our customers are fully up and running in less than 90 days and even in up to two weeks depending on their current technology and process state,” said Sayyah. “They see, on average, a 26% sales lift using our platform in the first year and a 20% reduction in time saved each week. So, when they look at the growth opportunity to change and the potential buying power, we help make it possible – efficiently and economically.”
“Our vision is to make selling products as easy as buying them” says Arun Kumar, Global Director of Technology & Strategic Partnerships at Cin7. “In a rapidly changing business landscape, we understand the urgency for manufacturers to adapt. By leveraging the combined strengths of Cin7 and Aleran, we are not only streamlining operations but also enabling businesses to thrive in the digital era.”
“Through an open ecosystem of technology integrations, we are excited to automate the omni-channel sales process, and help scale our client businesses across customer segments,” said Kumar. “Our work with MMS Distribution showcases the power of this approach, helping manufacturers to expand their revenue streams across online and offline channels without the need for extensive investments.”
About Cin7
Cin7 is a leading provider for Connected Inventory Performance, offering cloud-based inventory management software tailored to modern product sellers. Our mission is to simplify inventory tracking at scale while enabling seamless product sales across a multitude of global sales channels. Founded in 2012, Cin7 has grown into a global force, supporting product sellers in multiple countries, serving 8000+ customers and processing over 125 million orders annually. Our flagship products, Core and Omni, effortlessly connect more than 700 eCommerce platforms, online marketplaces, 3PL warehouses, and native EDIs into a unified solution. This empowers retailers and product sellers to efficiently deliver their products to customers worldwide, regardless of the chosen channel. Learn more about Cin7 at www.cin7.com.
About Aleran Software
Aleran Software is the first complete commerce platform for manufacturers. It helps manufacturers simplify, unify and boost sales online, offline, and everywhere they sell. Headquartered in Minneapolis, Minn. with sales operations worldwide, Aleran gives manufacturers the ability to easily, efficiently, and economically sell via e-commerce and multi-channels while also streamlining the sales order management process through pricing and inventory management, digital sales catalogs, and more. It recently secured several new integrations, strengthening its already core focus on seamless technology integration. You can learn more about Aleran and the latest integration with Stripe at www.aleran.com.
