Enhance Customer Experiences with the Tools That Work for B2B
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Software to Help You Close More Deals
In the context of B2B sales, where transactions are often larger, longer and more complex than in B2C, the stakes are high, and the quality of the customer experience can significantly impact revenues, loyalty and retention.
Customer Retention, Engagement & Loyalty
Aleran gives you the software, connectors and tools you need to adapt and succeed in today’s competitive and demanding B2B selling landscape. That means putting customers at the center of the buying journey with self-service experiences, automated workflows, and personalization tools that support their needs.
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Making Customer Experience a Top Priority for B2B Commerce
Aleran’s digital commerce platform was built specifically for B2B businesses and their customers. Our platform can help you adapt to changing customer behaviors without sacrificing quality, time or cost. Plug-and-play components to leverage best-of-breed apps and core business systems from vendors and other partners, so you get all of your business-critical functions streamlined through a single platform.
Frictionless Self-Service
Manufacturers and distributors are spending precious hours on repetitive, time-intensive, and low value activities like inventory visibility and order management. Self-service can be used to reduce friction and streamline activities across the B2B sales funnel, including checking order status, checking or tracking inventory, ordering and reordering, requesting samples and more.
Impactful Personalization
Instead of a one-size-fits-all approach to your product pages, give customers the kind of dynamic, personalized experiences they demand. Analyze customer data to detect significant trends, anticipate behavior changes, and then segment experiences and tailor communications accordingly. Automate and personalize marketing efforts – from pricing and promotions to automated upsell and cross sell opportunities.
Flexible Integration
Every organization comes with its own unique set of business requirements, which is why Aleran was designed to seamlessly connect all your critical third-party applications via our native, out-of-the-box ERP, CRM, WMS and 3PL connectors. These rapid, cost-effective integrations will help you expand into new channels, adapt to changing customer behaviors and scale your B2B business.
“Aleran worked out-of-the-box but was also the customizable B2B commerce platform we needed. We chose Aleran’s platform instead of a custom-built solution because it could handle our unique industry-specific needs. Our custom B2B operation went up fast and started making money in days instead of months.”
JULIE SPAULDING
Distributor, Halladay’s Harvest Barn
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