Aleran vs. Brandwise Platform Comparison

Today, writing and submitting quotes and orders is table stakes for any sales organization. Sales reps shouldn’t be wasting their valuable bandwidth on entering, reviewing, submitting, and tracking orders as an administrative function.

Aleran’s automated platform alleviates what many reps see as burdensome admin tasks by integrating value-add capabilities as part of their sales methodology. Real-time sales trends, customer purchase history, A.I.-based recommendations, and shoppable digital catalogs (all of which are available without an Internet connection) ensure sales reps can offer their customers a modern and satisfying buying experience, guaranteeing intuitive order-writing across devices and channels.

Best of all, the Aleran platform requires no data transfers, which means any product updates you make in the field or at the office are instantly available to every user at your organization (and across e-commerce sites powered by Aleran). This kind of product upload drastically simplifies system administration and reduces associated costs. Sales organizations will notice measurable revenue lift and customer retention when they switch to Aleran — a platform designed and built for salespeople, by salespeople.

Ever wonder why you don’t see Aleran technicians at tradeshows? Aleran’s Unified Commerce Platform was designed to withstand the demands of high-traffic situations, like tradeshows, conferences, and other live events. With Aleran, peak periods of demand or multiple users are never an issue (we have a 3-year track record of 99.99% uptime and availability). Since we are 100% cloud-based, there is no need to buy and upgrade servers, hire costly IT expertise to maintain them, create and secure data backups, or worry about the cyber security of your office. With Aleran, you are always using the latest version and there’s never any downtime.

That means Aleran customers know they can plan and attend these events with total confidence — putting their full attention into their marketing efforts and sales goals, rather than troubleshooting technical glitches.

When walking the floor at your next tradeshow, take note of how many Brandwise techs are there (and how busy they are) and then ask yourself who you’d rather have as your trusted technology partner.

Aleran’s patented online product catalog software allows users to create dynamic, shoppable online product catalogs from their static product-related PDF content, like product catalogs, line cards, tear sheets, and order forms. This happens effortlessly for the user, as HTML5 instantly transforms their static PDF catalog file into a responsive, clickable e-commerce site with integrated payment processing.

Unlike Brandwise, Aleran’s A.I.-powered technology automatically generates shoppable hotspots throughout the catalog in a few minutes. Typically, catalog hot-spotting is a time-intensive aspect of digital catalog sales, where an admin or staff member must review every product in a catalog, tag its related SKU, and then associate it manually with the same item in the product offering database before marrying it to a website. Even the most experienced catalog hot spotter can spend hours on this process. Aleran’s patented catalog hot-spotting feature associates product links and displays info in seconds, reducing the excessive amount of admin time spent on manually hot-spotting catalogs and eliminating errors in the process.

By contrast, a Brandwise user attempting to hotspot a catalog containing hundreds or even thousands of products might spend days on the task. When faced with multiple catalogs being published throughout the year, manual catalog hot-spotting becomes an incredibly costly and time-consuming endeavor. Not only does Aleran get the job done in minutes, but it also gives users the power to sell directly from their digital catalogs and easily share them across different platforms and online sales channels — expanding their customer base and reach without incurring any additional costs.

With Aleran’s out-of-the-box ERP integration, for Oracle NetSuite, and others, revenue recognition is expedited by seamlessly connecting your e-commerce platform with operations related to fulfillment, inventory management, invoicing, payments, and accounting. This kind of integration allows you to automate manual processes, centralize crucial data, ensure PCI compliance, share data insights, and increase overall team collaboration.

While Brandwise can connect to ERP and other systems, their platform would require a much more time-intensive and costly effort to achieve a similar degree of automation across systems.