I was recently a guest on the B2B Agility podcast with Greg Kihlstrom talking about the “amazonification” of B2B commerce. Our conversation was wide-ranging, but we generally explored some of the ways B2B companies are going to need to adopt B2C principles in...
Top 3 ways to simplify and shorten the B2B sales cycle Today, B2B buyers are researching, communicating and purchasing online more than ever before. By 2025, Gartner estimates that 80% of B2B sales interactions between suppliers and buyers will occur on digital...
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different...
By 2024, B2B online marketplaces are predicted to account for 30% of all digital B2B sales. In the last decade, much of this market growth has been driven by significant, horizontal marketplaces that seek to offer something for every possible audience. Amazon, eBay,...
Headless e-Commerce is having a moment. Businesses have grown wary of becoming overly reliant on products and services that trap them into a specific ecosystem. These “monolithic” e-Commerce providers bundle everything together, so you’re effectively stuck with a...
![Why Vertical Marketplaces Are the Future of B2B e-Commerce [2022]](https://www.aleran.com/wp-content/uploads/2021/06/Vertical-MarketPlaces-1080x675.jpg)
