Manufacturers need more than speed and precision – they need scalable systems that actually grow revenue. Yet quoting remains a common choke point. Complex configurations, dynamic pricing, and custom requirements still trap many teams in spreadsheet limbo. That’s...
From climate crises and geopolitical conflicts to pandemics and trade wars, disruptive and market-shifting influences are once again forcing the manufacturing industry to react and adapt, accelerating shifts to digital commerce and their overall operations. Now, as a...
I was recently a guest on the B2B Agility podcast with Greg Kihlstrom talking about the “amazonification” of B2B commerce. Our conversation was wide-ranging, but we generally explored some of the ways B2B companies are going to need to adopt B2C principles in...
Top 3 ways to simplify and shorten the B2B sales cycle Today, B2B buyers are researching, communicating and purchasing online more than ever before. By 2025, Gartner estimates that 80% of B2B sales interactions between suppliers and buyers will occur on digital...
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different...
