B2G Marketplace Use Case

by Robert Kelen | Jan 8, 2024 | Case Study

Business Focus/Industry: Business-to-Government Procurement The Customer: The Customer is a premier B2G procurement business that connects the business-to-government (B2G) market within the U.S., giving procurement officers at municipal, county, and state government...

How Digital Catalogs Improve Sales in B2B eCommerce

by Robert Kelen | Oct 20, 2023 | B2B eCommerce, Brochures

In the rapidly evolving digital era, the traditional B2B landscape is undergoing a profound transformation. This metamorphosis is notably driven by Aleran’s innovative shoppable digital catalogs. Seamlessly blending efficiency and customization, these catalogs offer...

MMS Distribution

by Robert Kelen | Sep 19, 2023 | Case Study

Business Focus/Industry:  Wholesale Distribution & Manufacturing The Customer & The Challenge: New York-based MMS Distribution knew there was a way to scale their sales – fast. However, due to outdated software, manual sales order entries, and insufficient...

Why it is time to say goodbye to managing email sales orders

by Robert Kelen | Jul 27, 2023 | B2B eCommerce, Headless eCommerce

Manufacturing sales move fast – faster than having orders sent via email can support. Emails get lost. Orders get delayed. Customers become unhappy. So why do so many manufacturers, wholesalers/distributors, and sales agencies still rely on email to receive and...

e-Commerce Catalog Management Challenges and Solutions

by Robert Kelen | Feb 24, 2022 | Catalog Catalyst

One of the most fraught challenges facing brick-and-mortar businesses, both B2B and B2C, making the leap to e-Commerce is in translating product and service catalogs into something that meets the needs of the modern online consumer. Gone are the days when you could be...