One of the most fraught challenges facing brick-and-mortar businesses, both B2B and B2C, making the leap to e-Commerce is in translating product and service catalogs into something that meets the needs of the modern online consumer. Gone are the days when you could be...
In broad strokes, when it comes to choosing the marketplace platform for your e-Commerce business, you have two options: Software as a Service (SaaS) Open Source Each has its strengths and weaknesses, and your ultimate choice will have a definite impact on your...
Customer Spotlight: Talking with Joan Flowers, Business Owner & President, Joan Hartley & Associates, Inc. We spoke with the owner and president of Joan Hartley & Associates, Inc., Joan Flowers, about some of the ways the Aleran Commerce Platform has...
As any consumer can tell you, not all online stores are created equal. In today’s hypercompetitive digital commerce landscape, potential customers expect frictionless, self-service shopping experiences that feel intuitive and professional. B2B e-commerce shops that...
4 Technology Trends to Watch for SMBs Innovation is not just for the S&P 500. To stay competitive in 2021’s evolving global economy, SMBs must be willing to access and adopt new technologies, including tools, platforms, marketplaces and services. And for the SMBs...
