3 Quick & Effective Ways to Drive ROI with Online Catalogs

by Robert Kelen | Jan 29, 2021 | Catalog Catalyst

As B2B sellers look for new ways to drive sales and expand their reach, the online catalog has emerged as an effective, multi-functional tool that can reduce overhead, measure engagement, and grow revenues — all while satisfying the demands of today’s savvy and...

2020: 6 Silver Linings From an Unpredictable Year

by Robert Kelen | Dec 18, 2020 | OneMart, Salespeople

Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a close. But as we turn our collective focus to what 2021 might bring (hint: e-commerce is still poised for dominance, having crammed about 5 years worth of growth into 9...

Shoppable Online Catalogs: A Remote Sales Tool that Supports SMBs

by Robert Kelen | Dec 11, 2020 | Catalog Catalyst, Publishop, Sales Order Management

The 2020 holiday season has thrown a curveball at the way many small businesses buy and sell. But while the shift to e-commerce this year has been remarkably swift for consumers, some manufacturers, vendors, resellers, reps and rep agencies are still struggling to...

E-Commerce 2021: 4 Trends to Watch

by Robert Kelen | Dec 10, 2020 | Marketplace, OneMart, Publishop

When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and restrictions forced consumers to turn to online shopping to an unprecedented degree (essentially achieving the equivalent of 5 years of growth in 6...

Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.

by Robert Kelen | Nov 18, 2020 | Catalog Catalyst, Catalog Creation, OneMart, Sales Order Management, Testimonials

My Reps love it, and I love it. Aleran makes us money! For the last 50+ years, J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP, and...