3 Steps to Optimize Your Engineer-to-Order (ETO) Sales Process: it Isn’t as Complex as You Think
We regularly hear the same thing from Engineer-to-Order (ETO) manufacturers across industries like aerospace, construction, industrial machinery and custom equipment: We make and sell complex products based on unique customer specifications, so a digital commerce or...
Boosting manufacturing sales with customer experience
Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Commerce. He and Tarak Patel, VP of Product at Aleran Software, discussed how manufacturers can take advantage of digital technologies to...
B2B Marketplace Use Case
Business Focus/Industry: Food Markets/ Retail The Customer: The customer is a large supermarket chain operating over 1,000 retail food supermarkets across the Southern United States and acting as a distributor for all of its stores. The Challenge: Store managers and...