3 Steps to Optimize Your Engineer-to-Order (ETO) Sales Process: it Isn’t as Complex as You Think

by Tarak Patel | Sep 6, 2024 | Aleran In the News, B2B eCommerce, Manufacturers, Salespeople

We regularly hear the same thing from Engineer-to-Order (ETO) manufacturers across industries like aerospace, construction, industrial machinery and custom equipment: We make and sell complex products based on unique customer specifications, so a digital commerce or...

Boosting manufacturing sales with customer experience

by Tarak Patel | Feb 22, 2024 | B2B eCommerce, B2C eCommerce, Manufacturers, Salespeople

  Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Commerce.  He and Tarak Patel, VP of Product at Aleran Software, discussed how manufacturers can take advantage of digital technologies to...

B2B Marketplace Use Case

by Tarak Patel | Jan 18, 2024 | Case Study

Business Focus/Industry: Food Markets/ Retail The Customer: The customer is a large supermarket chain operating over 1,000 retail food supermarkets across the Southern United States and acting as a distributor for all of its stores. The Challenge: Store managers and...

How to launch B2B eCommerce for manufacturers

by Tarak Patel | Jan 9, 2024 | B2B eCommerce, B2C eCommerce, Manufacturers, Salespeople

 Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Commerce.  He and Tarak Patel, VP of Product at Aleran Software, discussed how manufacturers can take advantage of digital technologies to...

eCommerce for manufacturers: how to avoid channel conflicts

by Tarak Patel | Nov 28, 2023 | B2B eCommerce, Manufacturers

Is the fear of upsetting the relationship with your distribution and retail partners keeping you from committing to and launching eCommerce for manufacturers – and limiting sales growth? If so, you aren’t alone. I hear this often when connecting with...