Unlocking manufacturing sales success: multi-channel sales and marketing

by Tarak Patel | Jun 7, 2023 | B2B eCommerce

Manufacturers are increasingly open to exploring digital ecommerce as a means to accelerate sales.  However, many of these are mostly driven by B2B sales and as a result, spend little time and money on marketing beyond a website, digital brochures/catalogs, trade...

Five ways our NetSuite integration boosts manufacturing sales

by Tarak Patel | May 30, 2023 | B2B eCommerce

To optimize your operations and elevate your sales performance, integrating your manufacturing company’s systems with a powerful platform like NetSuite can be a game-changer. Learn about the top five ways Aleran + NetSuite helps manufacturers attract more new...

4 Roadblocks to B2B Success on Shopify Plus…And How to Overcome Them

by Tarak Patel | Jan 31, 2022 | B2B eCommerce, B2C eCommerce, Headless eCommerce

Shopify Plus is an incredible solution for the B2C community when approached with the right strategy and roadmap. The Shopify platform is often more than sufficient to meet the needs of companies in the B2C space…orders are relatively straightforward and tend to be...

How Retailers Should Develop an Omnichannel Strategy in 2022

by Tarak Patel | Jan 25, 2022 | B2B eCommerce

Here’s a trivia question for you. What is the most important market for your retail company in 2022?   Desktop browsers   Mobile browsers     Physical locations   All of the above and more The correct answer is, as you may have already guessed, all of the above and...

The Changing Face of Customer Data and Marketing in a Cookieless World

by Tarak Patel | Jan 6, 2022 | B2B eCommerce, B2C eCommerce

No, this isn’t a diet blog. You’re still welcome to eat as many cookies as you want; this article is focused on digital cookies, those data streams that get stored on your device and/or browser whenever you visit a website or use an app. The internet is awash with...