Boost Your B2B Marketing Impact
Improve performance, decrease cost of acquisition and enhance customer experiences – even without dedicated marketing staff.
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Reduce Friction in the Buying Process
Aleran gives manufacturers with or without marketing teams the tools and access to data they need to reach and market to more customers and deliver superior, personalized B2B eCommerce experiences.
B2B transactions are more complex than B2C, with variable pricing structures, multiple product configurations, and an array of decision makers and stakeholders – all of which contribute to B2B’s considerably longer sales cycle. At the same time, today’s B2B buyers are more demanding than ever, with higher expectations for everything from quoting to ordering and customer service.
With a digital commerce platform tailor made for B2B eCommerce, personalized customer portals and product information management for sales and marketing, Aleran helps improve B2B marketing efforts by driving higher conversion rates, bigger order values and optimized customer experiences.
How will Aleran enable you and your organization to achieve your B2B marketing goals?
1. Increasing Conversions
Aleran can help significantly increase conversions by enhancing and optimizing the buyer experience. Here’s how we help boost conversion rates:
- Drive conversions with self-service portals where customers can easily find products, place orders and reorders, and manage their accounts without contacting a sales representative
- Create custom digital storefronts and shoppable catalogs with SEO-friendly drag-and-drop templates to launch new products and campaigns quickly
- Get automated product recommendations with Aleran’s cross-sell and upsell engine
- Improve SEO and sales by making products searchable and shoppable with the power of Aleran AI
- Implement custom discounts and price promotions tailored to different audiences
- Provide a secure and reliable checkout process to build trust and reduce cart abandonment
- Allow multiple payment options including credit terms, purchase orders, and invoicing
- Integrate web analytics to capture valuable customer insights and key metrics to fine-tune marketing efforts in real-time
2. Providing Data-Driven, B2B Marketing Insights
Aleran’s headless commerce platform allows you to orchestrate data from multiple sources with flexible integrations and customizations via our prebuilt APIs. That means you can access rich data on customer behavior, preferences, and purchasing patterns through a single Aleran instance. This data can then be used to inform marketing strategies, tailor content, personalize marketing messages, and make other critical decisions that drive ROI.
- Integrate ERP, CRM, PIM, WMS, 3PL, and more for critical data insights into customer behavior
- Get real-time visibility into product, inventory, performance, productivity, and coverage
- Give marketing visibility into sales to drive alignment and enable new customer acquisition and expansion
3. Improving Overall B2B Marketing Performance
Aleran can easily scale to help you reach new customers, markets and segments without a proportionate increase to your marketing budget.
- Personalize multiple B2B eCommerce experiences with search engine optimized drag-and-drop templates, shoppable catalogs and customer portals
- Streamline repetitive marketing tasks through automation tools, freeing up time for strategic planning and creative work
- Manage all of your partners and channels through a single platform, with minimal IT support
- Integrate web analytics from your CRM and ERP to get data-driven usage analysis of customers and marketing efforts
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Reach More Customers, Grow Your Revenues
Get an average 26% revenue lift and 20% increased average order value after one year with Aleran.