Boost Your Manufacturing Marketing Impact
Improve performance, decrease cost of acquisition and enhance customer experiences – even limited marketing resources.
Create personalized online buying experiences that convert to sales
Aleran gives manufacturers with or without marketing teams the tools and access to data they need to reach and market to more customers and deliver superior, personalized B2B eCommerce experiences.
B2B transactions are more complex than B2C, with variable pricing structures, multiple product configurations, and an array of decision makers and stakeholders – all of which contribute to B2B’s considerably longer sales cycle. At the same time, today’s B2B buyers are more demanding than ever, with higher expectations for everything from quoting to ordering and customer service.
Aleran gives manufacturers with or without marketing teams the tools and access to data they need to reach and market to more customers and deliver superior, personalized B2B eCommerce experiences.
With a digital commerce platform tailor made for B2B eCommerce, personalized customer portals and product information management for sales and marketing, Aleran helps B2B sellers market to customers more effectively, driving higher conversion rates, bigger order values and optimized customer experiences.
How will Aleran help you achieve your manufacturing marketing goals?
Acquire more new customers, drive more conversions with self-service B2B eCommerce
Aleran can help significantly increase conversions by enhancing and optimizing the buyer experience. Here’s how we help boost conversion rates:
- Drive conversions with self-service portals where customers can easily find products, place orders and reorders, and manage their accounts without needing to contact a sales representative
- Create custom digital storefronts and shoppable catalogs with search engine optimized drag-and-drop templates to launch new products and campaigns quickly and easily
- Get automated product recommendations with Aleran’s cross-sell, and upsell engine
- Improve SEO and sales efforts by making products searchable and shoppable with the power of Aleran AI
- Implement custom discounts and price promotions tailored to different audiences
- Provide secure and reliable checkout process to build trust with customers, making them more likely to complete a purchase
- Allow multiple payment options including credit terms, purchase orders, and invoicing to ensure customers complete transactions
Integrate web analytics to get valuable customers insights and key metrics that can fine-tune your marketing efforts in real-time
Providing Data-Driven Marketing Insights
Aleran’s headless commerce platform allows you to orchestrate data from multiple sources with flexible integrations and customizations via our prebuilt APIs. That means you can access many rich sources of data on customer behavior, preferences, and purchasing patterns through your single Aleran instance. This data can then be used to inform marketing strategies, tailor content, personalize marketing messages, and make many other critical decisions that drive ROI.
- Integrate ERP, CRM, PIM, WMS, 3PL and more for critical data insights into customer behavior
- Get real-time visibility into product, inventory, performance, productivity and coverage
- Give marketing visibility into sales to drive alignment and help marketing enable sales for new customer acquisition and expansion
Improving Overall Marketing Performance
Aleran can easily scale to help you reach new customers, markets and segments without a proportionate increase to your marketing budget.
- Personalize multiple B2B eCommerce experiences with search engine optimized drag-and-drop templates, shoppable catalogs and customer portals
- Streamline repetitive marketing tasks through automation tools, freeing up time for strategic planning and creative work
- Manage all of your partners and channels through a single platform, with minimal IT support
- Integrate web analytics from your CRM and ERP to get data-driven usage analysis of customers and marketing efforts
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