I was recently a guest on the B2B Agility podcast with Greg Kihlstrom talking about the “amazonification” of B2B commerce. Our conversation was wide-ranging, but we generally explored some of the ways B2B companies are going to need to adopt B2C principles in...
Your guide to mastering multi-channel B2B manufacturing sales At Aleran, one of our core value propositions is seamless integrations that speed ROI. Now, with our new listing in the SAP® Store, we're able to sharpen that promise even more for our customers....
Top 3 ways to simplify and shorten the B2B sales cycle Today, B2B buyers are researching, communicating and purchasing online more than ever before. By 2025, Gartner estimates that 80% of B2B sales interactions between suppliers and buyers will occur on digital...
Configure, Price, Quote (CPQ) solutions are mission critical for today's modern manufacturers selling to B2B buyers. The benefits of CPQ are critical for manufacturers today to sell more and scale as B2B buyers increasingly expect the same types of expedited and...
We regularly hear the same thing from Engineer-to-Order (ETO) manufacturers across industries like aerospace, construction, industrial machinery and custom equipment: We make and sell complex products based on unique customer specifications, so a digital commerce or...
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