In broad strokes, when it comes to choosing the marketplace platform for your e-Commerce business, you have two options: Software as a Service (SaaS) Open Source Each has its strengths and weaknesses, and your ultimate choice will have a definite impact on your...
The Changing Face of Customer Data and Marketing in a Cookieless World
No, this isn’t a diet blog. You’re still welcome to eat as many cookies as you want; this article is focused on digital cookies, those data streams that get stored on your device and/or browser whenever you visit a website or use an app. The internet is awash with...
The Importance of Building a Digital Foundation for Your Business
Last year, as people were largely confined to their homes as a result of the pandemic, e-Commerce soared to heights that were once unimaginable. According to Statista, more than 2 billion people across the world paid for something in an online setting, adding up to a...
4 Reasons to Migrate from Monolithic eCommerce to Headless e-Commerce
Headless e-Commerce is having a moment. Businesses have grown wary of becoming overly reliant on products and services that trap them into a specific ecosystem. These “monolithic” e-Commerce providers bundle everything together, so you’re effectively stuck with a...
The M-Commerce Market in 2022 – What Are the Benefits and Differences?
When was the last time you were at the grocery store getting ready to pay, when the check-out line crawled to a halt because the person in front of you busted out their checkbook to pay for their items? Chances are the sighting of a check being written out in the wild...
What Manufacturers Should Know About Navigating the COVID-19 Sales Landscape in 2021
Many small and medium-sized manufacturers were underprepared for the changes they faced since the coronavirus pandemic upended the way we live our lives and conduct our business, with long lasting impacts to the global supply chain, service, tourism, retail and...
Omnichannel Commerce 101: What It Is and Why You Need It
With 2020 yielding the highest digital commerce growth in the last twenty years there’s no arguing that online shopping has become an integral part of modern life. New and emerging technologies continue to transform the sales landscape and consumer behaviors are...
New Report Confirms B2B E-Commerce is Mission Critical for Manufacturers
The global pandemic has led to significant market changes for the manufacturing sector -- from spending cuts, to supply chain disruptions, to the shuttering of many traditional retail establishments. In February and March 2020 the National Association of Manufacturers...
Are You Making These 5 Common E-Commerce Mistakes?
As any consumer can tell you, not all online stores are created equal. In today’s hypercompetitive digital commerce landscape, potential customers expect frictionless, self-service shopping experiences that feel intuitive and professional. B2B e-commerce shops that...
It’s Time to Digitally Transform Your B2B Organization
Ready for Aleran to automate and digitize your business operations?