One of the most fraught challenges facing brick-and-mortar businesses, both B2B and B2C, making the leap to e-Commerce is in translating product and service catalogs into something that meets the needs of the modern online consumer. Gone are the days when you could be...
B2B catalogs are at the heart of merchandising for most B2B sellers, particularly in manufacturing. Many hours are invested creating these visual indexes of a company’s product offering. But in today’s digital buying and selling landscape far too many B2B catalogs...
As B2B sellers look for new ways to drive sales and expand their reach, the online catalog has emerged as an effective, multi-functional tool that can reduce overhead, measure engagement, and grow revenues -- all while satisfying the demands of today’s savvy and...
Our sales up almost 10 percent! We spoke with the president and founder of The Street Brands, Joe Hertig, about how partnering with the Aleran SaaS platform has changed his business for the better. With about 30 years of experience and 3,000 retailers, the Street...
The 2020 holiday season has thrown a curveball at the way many small businesses buy and sell. But while the shift to e-commerce this year has been remarkably swift for consumers, some manufacturers, vendors, resellers, reps and rep agencies are still struggling to...
My Reps love it, and I love it. Aleran makes us money! For the last 50+ years, J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP, and...
We have all been there. You can have a specific item in mind, or simply be aimlessly browsing the beautiful online catalogue when it happens. You know what you want, you’re ready to purchase it, but - for some reason - you get stuck. For buyers and small business...
Whether selling B2B or B2C, catalogs remain at the heart of merchandising for most manufacturers. From product photography to design, editorial, and hotspotting – a significant amount of man hours are spent creating this visual representation of a company’s brand and...
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