Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different...
New Report Confirms B2B E-Commerce is Mission Critical for Manufacturers
The global pandemic has led to significant market changes for the manufacturing sector -- from spending cuts, to supply chain disruptions, to the shuttering of many traditional retail establishments. In February and March 2020 the National Association of Manufacturers...
Are You Making These 5 Common E-Commerce Mistakes?
As any consumer can tell you, not all online stores are created equal. In today’s hypercompetitive digital commerce landscape, potential customers expect frictionless, self-service shopping experiences that feel intuitive and professional. B2B e-commerce shops that...
Why a SaaS Plus Headless E-Commerce Strategy Might Be Exactly What Your Business Needs
Choosing a new e-commerce platform for your sales business can be an overwhelming and exhausting process, leaving you to weigh everything from architecture to functionality to features and costs -- all in search of the ideal fit for your business. Headless e-commerce...
The Amazon Dilemma for Sellers
From misusing data, to launching copycat products, to holding “monopoly power” over sellers -- recent reports about Amazon are detailing the increasingly fraught relationship sellers are experiencing with the marketplace giant. Labeled “the gatekeeper of e-commerce,”...
The Top 7 eCommerce Roadblocks for B2B Manufacturers
According to a recent survey of manufacturing businesses by DigitalCommerce360, COVID-19 has quickened the pace of eCommerce adoption for many B2B manufacturing businesses, with 98% of manufacturers reporting they have established or have a plan for establishing a...
Streamline the B2B Buying Journey with OneMart
Make no mistake: today’s B2B buyers want all of their online shopping experiences to reflect the convenience and ease of a B2C transaction even when buying B2B. With customer experience a top priority for B2B decision makers, a recent McKinsey survey revealed that...
Self-Service and B2B’s Digital Future
More than ever, the modern, digital-first B2B customer expects their B2B e-commerce experiences to mirror their experiences as consumers. That means speed, price transparency, personalization, seamless omnichannel experiences, and increasingly -- self-service at...
2020: 6 Silver Linings From an Unpredictable Year
Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a close. But as we turn our collective focus to what 2021 might bring (hint: e-commerce is still poised for dominance, having crammed about 5 years worth of growth into 9...
It’s Time to Digitally Transform Your B2B Organization
Ready for Aleran to automate and digitize your business operations?