When we think about sales success for modern B2B manufacturers, we often think first of e-commerce, digital commerce or the platform responsible for facilitating online ordering and purchasing. In reality, though, B2B manufacturers rely on a number of disparate but equally crucial systems to run their sales business. From Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Product Information Management (PIM), Warehouse Management Systems (WMS) and many others, there is a broad network of software, platforms and critical data services which come together to inform the customer sales journey.
So when we talk about the importance of integrations in B2B digital commerce, we are really talking about the degree to which these systems, services and platforms successfully speak to one another. Because when integrations are done right, manufacturers see immediate rewards.
A few of the key benefits of integrating your digital commerce platform with your core business systems like ERP, CRM, PIM and WMS include:
- Reducing Costs & Streamlining Operations
Integrating across your various business-critical systems means data can flow consistently between departments. This not only speeds many internal processes by enabling automation of repetitive tasks like order processing and invoicing, it also alleviates reliance on manual data entry and reduces human error. Automating processes and ensuring data accuracy in this way means manufacturers win by slashing the types of costs typically associated with manual workflows – creating faster, more cost-efficient operations overall. - Increasing Data Access & Accuracy
Integrations also give your sales teams valuable, real-time access to essential sales data like order status, inventory levels, production timelines, and shipment tracking. When all data points are updated instantly, sellers make better, more informed, more accurate decisions, and buyers can place their orders with more confidence. - Improving Personalization & Customer Experience
Modern B2B manufacturers often have highly complex, specialized products to sell, which can result in an array of special pricing situations like discounts, bulk orders, and custom configurations. In these cases, integrations can play a major role in making it possible for manufacturers to meet even very tailored needs efficiently without manual intervention. For example, integrating with back-end systems like ERP allows manufacturers to offer personalized experiences based on customer-specific pricing, contract terms, and available inventory, something essential for making today’s B2B buyers happy in an increasingly crowded and competitive landscape.
How Aleran Integrations are Different
And while the potential benefits of integration are clear, not all integrations are created equal.
Aleran offers a full suite of powerful APIs built on an open and serverless architecture to give sellers more control over their digital commerce solution. Aleran is also tailor-made for B2B manufacturers, giving them the exact right set of tools to drive sales growth and efficiency.
Aleran’s integrations are not only lightweight and cost-efficient, they were designed to maximize a manufacturer’s existing technology toolkit, supercharging an entire sales operation through a single quick-to-implement package.
Specifically, Aleran integrations help customers:
- Get More Out of an Existing ERP
Aleran offers a range of seamless integrations with some of today’s most popular ERPs, including Infor Syteline, SAP, Epicor and others. Aleran helps you derive more value out of your ERP via customer-specific pricing and promotions, customer data syncs, better fulfillment cycle info (order status; tracking), real-time inventory status, warehouse levels and connection to reseller and distributor partners. The result? Customers reduce time spent on manual sales tasks by an average of 20% and increase their Average Order Value (AOV) 18%. - Deliver Measurable Value
Aleran’s transparent pricing for subscription-based services deliver long-term value – saving customers from hidden expenses like custom configurations, maintenance, troubleshooting, and more. In fact, Aleran reduces the cost of sales operations by 15% on average, while generating positive ROI in just three months. - Avoid Costly Downtime
Manufacturers can’t afford the cost of downtime. System failures and data inconsistencies in loosely coupled platforms can result in downtime, disrupting operations and impacting revenue. These platforms often fall short because they require businesses to complete the final stretch of integration—bridging gaps between systems to achieve full functionality. Fixing these issues involves lengthy troubleshooting, hiring external support, or managing ongoing customizations. By contrast, Aleran boasts a record of 99.999% uptime and is ready to go out-of-the-box so you can be up and running, integrations and all, in just 30 days. Aleran’s integrations are also easy for your sales and marketing teams to manage — with very minimal IT involvement required.
Aleran’s digital commerce integrations can transform your B2B sales operations – streamlining processes, minimizing manual errors and boosting the efficiency of your sales teams and beyond.
Let’s connect to explore how we can align Aleran’s integrations with your organization’s sales goals. Talk to an Aleran expert today.
