Guides, ebooks and White Papers
The power in technology integration to scale sales
By developing a well-thought-out plan for technology integration, manufacturers can streamline their sales efforts, enhance operational efficiency, and achieve significant business growth. In this post, we'll explore the reasons why manufacturers need a strategic plan...
What manufacturers need to know to create a successful global sales strategy
Entering a new market, much less an international market, is never a fast or easy feat. It requires an in-depth understanding of the buyer, buying habits, cultural nuances and more. Without it, efforts risk falling flat – or worse, creating an unintended risk to your...
Unlocking manufacturing sales success: multi-channel sales and marketing
Manufacturers are increasingly open to exploring digital ecommerce as a means to accelerate sales. However, many of these are mostly driven by B2B sales and as a result, spend little time and money on marketing beyond a website, digital brochures/catalogs, trade...
Five ways our NetSuite integration boosts manufacturing sales
To optimize your operations and elevate your sales performance, integrating your manufacturing company's systems with a powerful platform like NetSuite can be a game-changer. Learn about the top five ways Aleran + NetSuite helps manufacturers attract more new...
e-Commerce Catalog Management Challenges and Solutions
One of the most fraught challenges facing brick-and-mortar businesses, both B2B and B2C, making the leap to e-Commerce is in translating product and service catalogs into something that meets the needs of the modern online consumer. Gone are the days when you could be...
Creating B2B E-Commerce Experiences that are Intuitive, Customized and Effortless
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different...
4 Roadblocks to B2B Success on Shopify Plus…And How to Overcome Them
Shopify Plus is an incredible solution for the B2C community when approached with the right strategy and roadmap. The Shopify platform is often more than sufficient to meet the needs of companies in the B2C space…orders are relatively straightforward and tend to be...
How Retailers Should Develop an Omnichannel Strategy in 2022
Here’s a trivia question for you. What is the most important market for your retail company in 2022? Desktop browsers Mobile browsers Physical locations All of the above and more The correct answer is, as you may have already guessed, all of the above and...
What is a Multi-Vendor Marketplace Platform? How It Differs from Single-Vendor
When online outlets discuss e-Commerce marketplaces, they’re usually using this as shorthand for a single vendor marketplace. However, there’s another type of platform that some e-Commerce organizations fall into, and that’s a multi-vendor marketplace. While the...
SaaS Vs. Open Source: Which Is Right for Your e-Commerce Business?
In broad strokes, when it comes to choosing the marketplace platform for your e-Commerce business, you have two options: Software as a Service (SaaS) Open Source Each has its strengths and weaknesses, and your ultimate choice will have a definite impact on your...
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