Guides, ebooks and White Papers
The Changing Face of Customer Data and Marketing in a Cookieless World
No, this isn’t a diet blog. You’re still welcome to eat as many cookies as you want; this article is focused on digital cookies, those data streams that get stored on your device and/or browser whenever you visit a website or use an app. The internet is awash with...
The Importance of Building a Digital Foundation for Your Business
Last year, as people were largely confined to their homes as a result of the pandemic, e-Commerce soared to heights that were once unimaginable. According to Statista, more than 2 billion people across the world paid for something in an online setting, adding up to a...
Why Vertical Marketplaces Are the Future of B2B e-Commerce [2022]
By 2024, B2B online marketplaces are predicted to account for 30% of all digital B2B sales. In the last decade, much of this market growth has been driven by significant, horizontal marketplaces that seek to offer something for every possible audience. Amazon, eBay,...
4 Reasons to Migrate from Monolithic eCommerce to Headless e-Commerce
Headless e-Commerce is having a moment. Businesses have grown wary of becoming overly reliant on products and services that trap them into a specific ecosystem. These “monolithic” e-Commerce providers bundle everything together, so you’re effectively stuck with a...
The M-Commerce Market in 2022 – What Are the Benefits and Differences?
When was the last time you were at the grocery store getting ready to pay, when the check-out line crawled to a halt because the person in front of you busted out their checkbook to pay for their items? Chances are the sighting of a check being written out in the wild...
Customer Spotlight: Talking with Joan Flowers
Customer Spotlight: Talking with Joan Flowers, Business Owner & President, Joan Hartley & Associates, Inc. We spoke with the owner and president of Joan Hartley & Associates, Inc., Joan Flowers, about some of the ways the Aleran Commerce Platform has...
Using Aleran Software to Turbocharge NetSuite Commerce & Order Management
NetSuite’s ERP system is used all over the world to manage core business functions, like accounting, inventory, CRM, human resources, payroll, order management, commerce and more. While there’s no question NetSuite helps businesses improve visibility, control and...
What Manufacturers Should Know About Navigating the COVID-19 Sales Landscape in 2021
Many small and medium-sized manufacturers were underprepared for the changes they faced since the coronavirus pandemic upended the way we live our lives and conduct our business, with long lasting impacts to the global supply chain, service, tourism, retail and...
5 Reasons B2B Businesses Need Shoppable Online Product Catalogs
B2B catalogs are at the heart of merchandising for most B2B sellers, particularly in manufacturing. Many hours are invested creating these visual indexes of a company’s product offering. But in today’s digital buying and selling landscape far too many B2B catalogs...
7 Must-have Features of an Effective Sales Order Management Software Platform
What makes an effective sales order management platform? As consumers increasingly embrace omnichannel commerce experiences, the need for an effective sales order management software platform to help manage orders, accounts, and reps will be a critical piece of...
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