Guides, ebooks and White Papers
2020: 6 Silver Linings From an Unpredictable Year
Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a close. But as we turn our collective focus to what 2021 might bring (hint: e-commerce is still poised for dominance, having crammed about 5 years worth of growth into 9...
Shoppable Online Catalogs: A Remote Sales Tool that Supports SMBs
The 2020 holiday season has thrown a curveball at the way many small businesses buy and sell. But while the shift to e-commerce this year has been remarkably swift for consumers, some manufacturers, vendors, resellers, reps and rep agencies are still struggling to...
E-Commerce 2021: 4 Trends to Watch
When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and restrictions forced consumers to turn to online shopping to an unprecedented degree (essentially achieving the equivalent of 5 years of growth in 6...
Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.
My Reps love it, and I love it. Aleran makes us money! For the last 50+ years, J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP, and...
2020: A Very Unconventional Retail Holiday Season
ECommerce has been chipping away at the traditional brick-and-mortar holiday shopping season for years, but as Covid-19 cases surge in many cities across the US, 2020 is promising a more dramatic shift to online shopping than ever before. Rather than the customary...
The Future of B2B Trade Shows
In the wake of the Covid-19 crisis, the in-person B2B trade show, wholesale showroom, and exhibition experience in 2020 has been turned on its ear. From no-travel policies to local lockdown orders, organizers facing unprecedented disruption have had to postpone events...
If You Don’t Address Poor Management, You WILL Lose Great Talent. Just ask Formula One.
I am a long time Ferrari and Formula One fan. And as a fan, I recently read an article that left me pretty disappointed in the management of a team I love. Big picture, it also got me thinking about the way we work, and how complacency and failing to fix poor...
Three Fixable Barriers Keeping Your Wholesale and B2B Customers from Ordering Online
We have all been there. You can have a specific item in mind, or simply be aimlessly browsing the beautiful online catalogue when it happens. You know what you want, you’re ready to purchase it, but - for some reason - you get stuck. For buyers and small business...
4 Ways Sales Tools Can Help You Crush Your Goals in 2020
It all comes down to the numbers. Whether you’ve just begun your career as a sales rep or you’ve worked your way up the corporate ladder, it’s a simple thing about the sales industry everyone knows all too well. What’s interesting is that numbers don’t happen without...
Pondering Your B2B Online Store: 2B or Not 2B?
As the CTO of a company specializing in sales order management and eCommerce software, I often find myself fielding the same question over and over again: "If my B2B online store isn't paying for itself, should I shut it down?" B2B eCommerce is Here to Stay Before I...
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