Manufacturing sales move fast – faster than having orders sent via email can support. Emails get lost. Orders get delayed. Customers become unhappy. So why do so many manufacturers, wholesalers/distributors, and sales agencies still rely on email to receive and...
By developing a well-thought-out plan for technology integration, manufacturers can streamline their sales efforts, enhance operational efficiency, and achieve significant business growth. In this post, we’ll explore the reasons why manufacturers need a...
Entering a new market, much less an international market, is never a fast or easy feat. It requires an in-depth understanding of the buyer, buying habits, cultural nuances and more. Without it, efforts risk falling flat – or worse, creating an unintended risk to your...
Manufacturers are increasingly open to exploring digital ecommerce as a means to accelerate sales. However, many of these are mostly driven by B2B sales and as a result, spend little time and money on marketing beyond a website, digital brochures/catalogs, trade...
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different...
