ERP-Connected Commerce for Industrial Manufacturers
The sales and commerce layer for manufacturers — connected to your ERP, run by your business team.
Aleran sits in front of the ERP you already run. Your customers, dealers, and sales reps self-serve to configure, quote, order, and service accounts with easy-to-use portals and commerce — while your ERP stays the system of record. Better yet? You don’t need IT to maintain.
%
Faster Quote to Order
Less spreadsheet, more selling
%
More Revenue Year One
%
Revenue Leak Closed
ROI in 3 Mo.
Or Less
The Problem
ERP systems run your operations.
They weren’t built for modern buying.
Without Aleran
- NManual quote requests by email and phone
- NDealer pricing managed in spreadsheets
- NOrders re-keyed manually into ERP
- NCSR team fielding order-status calls all day
- NInvoices sent by email — paid by check
- NPricing and configuration knowledge locked in reps' heads
With Aleran
- NSelf-service quoting and configure-to-order portals
- NERP-connected pricing — always accurate, per customer
- NOrders sync to ERP automatically — zero re-keying
- NDealers check order status, reorder, and pay invoices themselves
- NInvoice visibility + payment that posts directly to ERP
- NAI guides sellers and customers through complex configuration
The Solution
The customer-facing commerce layer — connected to your ERP.
Aleran sits between your ERP and your customers. Your ERP runs operations. Aleran runs the experience — quoting, portals, ordering, and invoicing — for every sales channel you have.
Doesn't replace your ERP
Works with Epicor, Infor, SAP, Dynamics and more. Your ERP stays the system of record — Aleran adds the sales and commerce layer on top.
Go live in weeks, not years
Pre-built ERP connectors eliminate the custom integration work that delays most B2B commerce projects.
Your business team runs it
No IT dependency. Business teams manage catalogs, portals, pricing rules, and new channels without writing code.
Built for manufacturing complexity
Complex configured products, multi-tier channel pricing, and multiple ERP instances — handled natively.
The Aleran Impact
Three changes manufacturers see after going live.
Customers stop calling for status, pricing, and reorders.
- Self-service portals let customers check order status, reorder parts, and request quotes on their own — no calls to inside sales, no waiting on email.
- Built-in AI lets buyers describe what they need in plain language and find the right product — even without a part number.
- Customers who generated ten support calls a week self-serve instead. Your team handles exceptions, not routine transactions.
Reps and distributors quote in minutes, not days.
- Reps and distributors build configured quotes with correct pricing in minutes — no price checks with the office, no waiting on engineering.
- A quote converts to an order in one click and flows directly into your ERP. No re-keying, no handoff where deals get stuck.
- Configuration rules defined once by engineering are enforced across every channel. The speed gain is systemic, not per-rep.
Your business team runs the platform — not IT.
- Business teams update pricing, add products, configure portals, and onboard new distributors directly — no IT tickets, no developer queue.
- New product line, new division, new market — your team gets them live in weeks without a new integration project.
- The people who understand your products and customers run the platform. IT stays focused on infrastructure.
Why Aleran, Why Now
Built for manufacturing complexity. Not retrofitted for it.
vs. generic B2B commerce
Built for configured products and channel pricing — not retrofitted from retail.
Manufacturing-native from day one
Extends configuration to dealers and customers — instead of locking it inside engineering.
Aleran complements Epicor CPQ, Infor CPQ, and similar tools by giving distributors and customers self-service access to the configurations your engineers already defined.
One platform across every division and every ERP — instead of a new project for every channel.
Built for selling and margin protection.
What manufacturers say about Aleran
Trusted by manufacturers who sell complex products at scale.
It takes a lot of time and energy to process orders, and we knew we needed to provide an alternate option for our customers who desire a more self-serving approach, giving them real-time feedback, while creating some benefit of freeing up our inside sales team for the more complex orders. We really were looking at an investment for our future.
Troy Hoehne,
Vice President of Sales, Badger Plug
What we liked about Aleran is that it was a canned package – no heavy custom development work… as we found things we couldn’t do, they built them into the product, which really helped us. All of them are great people – amazing to work with.
We knew we needed a holistic platform to automate sales order management and accelerate our selling efforts online and across all of our sales channels… Aleran has allowed us to do just that.
A NYSE-listed industrial manufacturer with 60+ independently operated portfolio companies on Epicor selected Aleran as their corporate standard for quoting, portals, and ordering across divisions — connecting multiple Epicor versions and instances without disrupting local pricing, product rules, or ERP autonomy.
CUSTOMER STORY
How Badger Plug freed their inside sales team and gave customers real-time self-service
Read the Badger Plug case study
How to get started with Aleran
Live in weeks. Built to last.
We don’t start with a generic pitch. We start by understanding how you sell — your channels, products, pricing complexity, and systems — and build from there.
DISCOVERY
We map how you sell today.
Your channels, product complexity, pricing rules, and ERP setup. We understand your current selling motion before we configure anything.
Configuration
We connect your products, pricing, and systems.
Catalogs, configurations, and customer-specific pricing are pulled into Aleran and kept in sync with your ERP. Your existing systems stay in place — nothing gets ripped out.
Launch
You go live on one channel, then expand.
Start with the channel that solves your most pressing problem — reps, portals, or distributor ordering. Add more as you're ready. No big-bang launch required.
Built for your ERP environment
Running a specific ERP? Aleran has you covered.
Pre-built connectors and ERP-aware workflows — so you go live faster and your ERP stays the system of record.
Kinetic
Modernize dealer ordering, CPQ, and self-service with Aleran’s pre-built Epicor ION integration — no custom middleware.
SyteLine / CSI
Extend Infor with a commerce layer your customers actually use — quoting, portals, and invoice management that posts back to SyteLine.
S/4HANA & ECC
SAP-certified. Customer-facing experiences for complex manufacturers — without disrupting your SAP investment.
Dynamics 365
Add the B2B commerce layer Dynamics doesn’t provide — and scale it across divisions as you grow.
One platform. Every sales channel.
Sales Order Management
AI-Guided Selling
B2B eCommerce
Launch a self-service ordering channel for customers of any size — from a $20M distributor to a $1B enterprise — without a multi-year implementation project.
Product Inventory Management (PIM)
Keep product data, specs, availability, and pricing accurate across every channel — pulled live from your ERP. When inventory or pricing changes, every portal, storefront, and rep tool updates automatically.
Sales Configurator
Dealer & Distributor Portals
Every manufacturer is asking the same question about AI.
We have a concrete answer.
AI-Guided Selling
Recommends compatible products, accessories, and add-ons based on what the customer is configuring and their order history — without a rep in the room.
Intelligent Product Search
Automated Quote Drafting
Works With What You Already Have
Frequently asked questions
Common questions about Aleran.
1. What is Aleran Software?
2. What makes Aleran different from other B2B commerce platforms?
3. What types of companies use Aleran?
4. What ERP systems does Aleran integrate with?
5. What is Aleran's hub-and-spoke architecture?
6. Can business teams manage Aleran without developers?
Offer your clients a commerce layer — without building one.
ERP partners working with Infor, Epicor, SAP, or Dynamics can add Aleran’s commerce capabilities to their clients’ environments — extending the value of their ERP practice, not competing with it.
- NAdd portal, eCommerce, and CPQ capabilities your clients ask for — without a multi-year build
- NCo-market to net-new prospects who are open to commerce but haven't started yet
- NModernize existing installs without displacing your ERP services revenue
- NBecome more relevant to clients by helping them modernize beyond core ERP
Infor / SyteLine Partners
Position Aleran as the portal + eCommerce layer — not a CPQ competitor. Fill the gaps Infor’s CPQ doesn’t address for smaller customers.
Epicor / Kinetic Partners
Give clients a modern sales layer that’s easier to implement and maintain than the alternatives — and that your channel can confidently sell.
How Aleran can help.
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