Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Commerce. He and Tarak Patel, VP of Product at Aleran Software, discussed how manufacturers can take advantage of digital technologies to...
How to launch B2B eCommerce for manufacturers
Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Commerce. He and Tarak Patel, VP of Product at Aleran Software, discussed how manufacturers can take advantage of digital technologies to...
4 Roadblocks to B2B Success on Shopify Plus…And How to Overcome Them
Shopify Plus is an incredible solution for the B2C community when approached with the right strategy and roadmap. The Shopify platform is often more than sufficient to meet the needs of companies in the B2C space…orders are relatively straightforward and tend to be...
SaaS Vs. Open Source: Which Is Right for Your e-Commerce Business?
In broad strokes, when it comes to choosing the marketplace platform for your e-Commerce business, you have two options: Software as a Service (SaaS) Open Source Each has its strengths and weaknesses, and your ultimate choice will have a definite impact on your...
The Changing Face of Customer Data and Marketing in a Cookieless World
No, this isn’t a diet blog. You’re still welcome to eat as many cookies as you want; this article is focused on digital cookies, those data streams that get stored on your device and/or browser whenever you visit a website or use an app. The internet is awash with...
Omnichannel Retail Trends in 2021
The market-shaping events of 2020 and 2021 have impacted B2C retail trends enormously, especially with the huge transition to online selling and buying. According to Nielsen, omnichannel shopping grew 50% in 2020. With consumers awash in digital technology (mobile...
The Amazon Dilemma for Sellers
From misusing data, to launching copycat products, to holding “monopoly power” over sellers -- recent reports about Amazon are detailing the increasingly fraught relationship sellers are experiencing with the marketplace giant. Labeled “the gatekeeper of e-commerce,”...
3 Tips for Navigating the Changing Distribution Landscape
From the impacts of digital transformation, to increasing competition, to a more demanding B2B customer, any wholesale distributor can tell you: the landscape is changing. Today, distributors face having to adjust some of their time-honored strategies to keep their...
Driving Sales Performance with Revenue Intelligence
Today, increasing commissions isn’t the only way to incentivize reps looking to improve their sales performance. Modern sales tools like revenue intelligence (RI) provide organizations with crucial insights into their people, territories and revenues -- learnings that...
It’s Time to Digitally Transform Your B2B Organization
Ready for Aleran to automate and digitize your business operations?